Thursday, July 30, 2009

Microsoft-Yahoo: A Rival for Google?

So Microsoft (MSFT) got its wish. Thanks to a long-awaited deal with Yahoo! (YHOO), the software giant is poised to become the clear No. 2 in the most lucrative Internet market of them all: search. Under the agreement, Yahoo will use Microsoft technology to respond to searches made on Yahoo sites and to serve up the ads that appear alongside the results. If the deal is cleared by antitrust regulators, which is no sure thing, Microsoft will triple its search market share to nearly 30% and become the only meaningful alternative to Google, which holds 65% of the market.

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